Zen Garden at Garden Beats 2020
Zen Garden at Garden Beats 2020
lululemon
Brief
Inspiring wellness in the community, taking conscious steps towards a purposeful life, and making a social impact are just some of the things that lululemon and Garden Beats have in common. lululemon is always on the lookout for ways to expand the community they’ve built around yoga and mindful living as an extension of their athletic apparel line.
Solution
Enter the Zen Garden, where we invite Garden Beats festival attendees to join lululemon and their community of yogis and wellness enthusiasts to explore their physical and mental selfs.
Tapping into their wealth of wellness workshops, lululemon curated classes that were targeted to the body, mind and soul. We designed a two tent setup so that workshops can be run concurrently. The BODY tent had lululemon yoga mats for classes embodying movement, while the MIND tent was filled with cushy bean bags for conducive meditation and breathing workshops. To reduce noise interference, instructors were mic-ed up and all participants received wireless noise-cancelling headphones to better focus. Wrapping up the workshops, participants received complimentary wet towels and cold water.
As part of the green initiatives, workshop participants could also choose to donate funds to the One Tree Planted when booking their classes.
Results
240
pax
