1887 Virtual Bar
1887 Virtual Bar
William Grant & Sons
Brief
William Grant & Sons wanted to launch an online platform to allow F&B outlets an alternate source of income in light of the lockdown restrictions resulting from COVID-19.
Solution
Named after the year WGS was founded, the 1887 Virtual Bar aims to give local bars affected by the closures a way to remain ‘open’ by hosting virtual guest bartenders from popular watering holes in Singapore. Viewers and consumers can make a donation to support their favourite bars by purchasing cocktail vouchers, with WGS matching each voucher dollar-for-dollar in donations as additional support for the bars.
We set up an online ticketing site for the purchase of digital vouchers, provided backend support for each weekly session, and managed ticket sales. The voucher can then be redeemed for a cocktail when the bars open.
The success of the sessions featuring Singapore’s bars led to the addition of bars from Philippines and Malaysia, and we set up an individual ticketing site for each country, providing the same backend support and ticket sales management.
