Sunshine Nation Home Sessions Presents Heineken Living Room
Sunshine Nation Home Sessions Presents Heineken Living Room
Heineken
Brief
Heineken wanted to be part of an online campaign to drive sales, while reinforcing the brand’s positioning as a drink for coming together and enjoying life (even if its from your home).
Solution
Sunshine Nation’s latest foray into the digital space with Sunshine Nation Home Sessions was a chance for Heineken to reach the Sunshine Nation online community with a special boozy-themed livestream.
In line with their tagline ‘Enjoy Responsibly’, we livestreamed an exclusive live studio session with Youngr from the UK. Interested viewers also had the chance to win exclusive Heineken bundles, which was delivered to their house just before the livestream so that they can enjoy responsibly to the good tunes. The giveaway generated high organic reach and engagement, which was then bolstered with a paid social media campaign.
Through the livestream and on the live chat, viewers were able to interact with each other and the musician. The post-session Q&A showed off a more personal side to Youngr, much to the delight of fans tuning in.
Filming, editing and live-streaming are all handled by our in-house team to ensure seamless brand integration while keeping the creative identity.
