AIA Glow Festival 2019 - Marketplace
AIA Glow Festival 2019 - Marketplace
Exceed Sports & Entertainment
Brief
The inaugural AIA Glow Festival embodies wellness, music, and entertainment, aimed at living healthy. To complement their main program and festivities, the festival wanted a comfortable yet unique chillout area. Their goal was “Instagrammable”.
Solution
We designed a vibrant and colorful outdoor area inspired by AIA Glow’s identity. Guests are greeted by a colorful arc as they enter the Marketplace, with huge festival flags erected around the field creating plenty of photo opportunities for organic social engagement.
Vivid turquoise containers held various F&B options, with both sheltered and open-air seating areas for guests to chill at. We also set up a zone for a celebrity chef to host cooking classes, and all classes saw full attendance.
Results
14,000
attendees
Insta-worthy
zones & builds
100%
classes & workshops attendance
