Space by Samsung 2019
Space by Samsung 2019
Samsung
Brief
Curate a 3 day/2-night experience in Singapore for six regional key online influencers to establish Samsung as one of the most desirable brands to purchase during LAZADA’s Super Brand Day.
Solution
We transformed an apartment into The House Of Tomorrow - a space where Samsung can showcase the interconnected Smart Home capabilities of its products. Through reviews, unboxings, and Instagram stories, influencers had the chance to show off the versatile range of products that Samsung has.
Over the next few days, the influencers competed in Food Photography, The Bokeh, and The Battery challenges as they took to the streets of Singapore to show off the features of select Samsung products through their Instagram stories. The whole journey was captured in a promotional video for Samsung.
Results
Unique & wholesome
branded experience
