GrabPay Launch at IMI Festival 2017

GrabPay Launch at IMI Festival 2017

GrabPay

Creative Experiential

Brief

Grab wanted to launch a branded activation to educate consumers on the ease of using their newest service GrabPay and convert them into users. They also wanted to feature the perks of GrabPay.

Solution

We conceptualised a “Time Capsule” installation as a walk-through experience of how money evolved in Singapore. Through motion and print graphics, the interactive LED wall allowed the audience to create art using their body motions and win GrabPay promos. GrabPay brand ambassadors guided people through the app at the branded info zone. 

To convert more users, GrabPay was also adopted as a cashless payment method across IMI festival 2017. The seamless payment experience appealed to attendees, with 70% of the total event revenue transacted through GrabPay.

Results

3,000+

first-time GrabPay users

70%

of total event revenue transacted through GrabPay