Soho House Membership Launch at IMI Festival 2017
Soho House Membership Launch at IMI Festival 2017
Soho House
Brief
The prestigious Soho House is driven by a collective of exclusive members from the film, media and creative industry. To establish the opening of the latest House in Singapore, they wanted to introduce the brand with a quirky concept that is both intellectually challenging and relevant.
Solution
Integrated into the IMI Festival Experience designed to connect music, film, and technology, we kicked off the night with a Welcome Cocktail session at the festival. Attendees were then invited to an open-air movie screening of the award-winning movie “Rave in Iran”, followed by a Q&A session with the lead actors on the top of the Old Kallang Airport. To close the night, attendees joined Soho House at an after-party inside the old airport control tower.
Results
100+
attendees
20+
sign-ups
