The Great Grill Out 2018
The Great Grill Out 2018
Guinness
Brief
The evolution of food culture has paved the way for Guinness to lead in the age of taste where people are looking for bigger, bolder tastes. In line with the changing tastes of millennials, Guinness wants to reach out to a new crop of drinkers.
Solution
Appealing to Singaporeans’ diverse tastes, we created the ultimate outdoor barbecue experience where families and friends can enjoy each other’s company over a feast of meats and booze. 5 carefully selected vendors with various food options were brought in, with live music to keep the festive atmosphere.
Food aficionados joined the pairing feasts and masterclasses to explore the brand’s exquisite relationship with food and taste exclusive beers flown in just for the festival. Wrapping things up, Aiken Chia hosted a Spicy Sausage competition to get the heat rising!
Results
2,000
attendees
30
kegs sold
