Made for Mixing Bar Tour: The Monkey Shoulder Party Bus
Made for Mixing Bar Tour: The Monkey Shoulder Party Bus
Monkey Shoulder
Brief
Staying through to the brand’s global popularity as the malt whisky made for mixing, Monkey Shoulder wanted to increase top-of-mind brand recall by engaging consumers in an immersive cocktail experience.
Solution
The Made For Mixing Bar Tour allowed Monkey Shoulder to bring its energy to the streets and connect with a new generation of drinkers by challenging the way people think about and drink scotch.
Hop on board the Monkey Shoulder Party Bus that travels across town, stopping at cocktail bars and speakeasies renowned for their mixology skills. We designed 4 routes, each featuring 3 different bars. Completing the party bus experience is non-stop music, a fully stocked Monkey Shoulder bar, and a dedicated brand ambassador from Monkey Shoulder to encourage attendees to unleash their inner monkey.
Upon reaching the bar, the brand ambassador hosted games like the Monkey Shoulder Jenga game as the bars presented their signature Monkey Shoulder cocktails alongside complimentary snacks. Every attendee was also gifted a goodie bag with Monkey Shoulder party favours that they could bring home.
Results
160+
pax
50%
increase brand recall
