Waterside @ F1
Waterside @ F1
Heineken
Brief
As the official beer sponsor for the Singapore Grand Prix, Heineken wanted a dedicated area to engage fans and increase their brand presence during the F1 race weekend.
Solution
We created a Heineken-themed area with well-positioned activations where attendees could interact with the brand for an immersive experience.
Fans can try their hand at being a pit-stop member at the tyre changing station or take Instagrammable shots at the various photo points. The red star arch installation in particular was a popular background shot for influencers. Adding to the urban-chic atmosphere, we also created standing tables with Heineken-branded crates and oil drums. Race attendees who stop by also won’t miss any of the track action with live screenings and a seated area.
Results
Impactful
brand recall
>50
influencer mentions
