Amoy Street Block Party 2017

ExperientialIntegrated

21 Nov

Written By Sunshine Nation

Amoy Street Block Party 2017

Spa Esprit Group

Experiential
Integrated

Brief

The Spa Esprit Group wanted to hype up the Amoy Street Block Party and its Amoy Street food outlets to engage a diverse crowd through live performances, great bites, and good energy all round.

Solution

We conceptualised, programmed and produced various engaging activations for attendees to enjoy. The event was free for all to encourage footfall. Pop-ups with curated F&B vendors lined Amoy Street and Gemmill Lane, leading up to the Main Stage which featured a stacked lineup featuring UK duo Caribou State. As with every Sunshine Nation party, we entertained the younger ones with lawn games and relaxation corners.