Marc Jacobs Beauty 'Eye-conic Event'
Marc Jacobs Beauty 'Eye-conic Event'
Marc Jacobs Beauty
Brief
Marc Jacobs Beauty wants to highlight the eyes with the newest “Eye-conic” additions in the upcoming Fall 2017 collection while rediscovering the brand’s hero products in a memorable launch event.
Solution
Regional media, influencers, and industry professionals were treated to an iconic night with Marc Jacobs Beauty as the Fall Collection 2017 products were unveiled in an immersive launch event.
Guests were one of the first people in the world to try all the brand’s latest products and bestsellers at makeup booths. They were then led through a visual exhibition on Marc Jacob’s inspirations of the bold eye look - through videos, projections, and personal insights from the fashion designer himself. The night ends with a live demonstration by makeup artist Hung Vanngo.
Results
50+
industry attendees
70+
media & influencers attendees
International
media coverage
